Elaborate window sign lettering - GIF

Elaborate window sign lettering.

<video controls autoplay loop style="max-width: 100%;">
<source src="https://diqn32j8nouaz.cloudfront.net/tooltalk_17572906377834.mp4" type="video/mp4">
Your browser does not support the video tag.
</video>


Previously:

Japanese business lettering machine - GIF
Using a vintage lettering set - GIF
Vintage Leroy lettering set- video

What was the reason for swiping across his tattoo?

Maybe to pick up static electricity. Note how in the next frame the gold leaf jumps onto the glass.