I drive an old farm truck so "nice" isn't really a consideration for me.

I've already become concerned about the lift issue and I see that for about $50 more I can get one on a taller pivot with a boat winch on the boom for taking up slack and additional lift height and I'm thinking this might be a better choice though it would be there sticking up in sight all the time. I've probably already answered that concern since I care little about how it looks. I just happen to have some 3/8" plate that I can bolt to the frame inside the bed and then the crane to the plate since the bed is only a little better than Reynolds aluminum in some places and I'd think that that would be an adequate support. A number of folks have even installed an electric ATV winch on them with success but I'm not ready to go there yet - will have to wait until it becomes a PITA to do that.