Actually I just reread my first post in this thread, and I can see that while it mentions the percentages, it's not clear on who gets which percentage. I've edited my first post to clarify that.
There are a million ways to crunch the numbers. I think authors can break even when they sell 25-50 plans, depending on a million factors of course. The big upside is that, once they hit that figure, if the plans are good, their work is done after that point, and the 70% of revenue they receive for all future sales would be pure profit, with minimal (or even zero) work on their part.
It's also important to consider online shopping conversion rates - the percentage of people who visit a site vs. the percentage who make a purchase. Industry average is around 2-3% conversion rate for online shopping sites, so out of 100 visitors, 2 to 3 make a purchase.
If our conversion rate was just 1%, and all purchasers only purchased a single set of plans, we would sell 60 plans per day.

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It's clear the data and plan supports the vision based on the analytic's and your plan so far. Again thanks for sharing that. It's also clear that you would absolutely be the right person to spearhead this. There would be some Lurkers who may come in and submit for this and a definite percentage of those would actually buy plans, based on the exposure you've created here and about the net.



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