Interesting that Marv indicated small manufacturers still doing it old school and sure enough. Big roll to small, then twist, harden, fracture all by hand in small batches. The stretching machine also looked old school and hand pouring the flavors.
The wiki article on Rock was interesting in the idea of building the lettering in with strips to make lozenge type candies. Reminded me of knife making mosaic pins...only much tougher to do in a pliable substance.
Thanks for tracking down the video. Nice to see.
This showed up when I watched it on YT from 1957...narration is great imho.

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