When making an advertising photograph what a lot of companies will do especially when vehicles are staged in rough terrain, or driven through dust to get there, is they will wipe everything down as if it were sitting in a showroom. I once witnessed Chrysler spend 2 full days detailing a Jeep Grand Wagoneer while it was sitting on top of a rock outcropping near Moab Utah They spent the most time carefully brushing and wiping every speck of dirt off of the tires. Over inflated them so they wouldn't show a bulge. then come the day of the photo shoot there were reflectors to direct the sunlight to certain areas and shadow others. Nothing about the staged photo looked anywhere near to a real world setting but they were showing off the HEAP and wanted to make people believe such a vehicle could go anywhere and still look like it was sitting in their driveway. IMO a stupid way to advertise. Everyone knew a JGW was nothing more than an over priced imitation of a Chevy Suburban with 4wheel drive