This unfortunately isn't new, not even recent, but a favorite example.
The trend gets new names but the scenario is consistent enough. Antique, Vintage, Retro, Industrial Chic, Steam-Punk, Restoration, Re-purposed, whatever. That market is generated (selling durable goods viewed as scrap to some) with catchy wordsmithing, priced by mass and style, less on functionality. Now, this is not to demean true antiques, or visible craftsmanship, only sort of instance where it is implied. And lol, where legalities in statements require careful use.
Soon as there are (more or less) 2-3 generations without direct contact to such items, it appears unique. In reality, that 'nostalgia' is imposed, just like so many other media campaigns that implant acceptance (brainwashing). Mostly it's clever vendors unloading previously undesired merchandise.
Viz my observation circa February 1979. Easily in tune with same era of Saturday Night Live, funny beyond reason, was humor magazine National Lampoon. Published monthly, they'd run amok, rampant over topical media based material. I'll not specify issue name, pointedly directed at genders natural and assumed. Tthe example below hints in a general manner, thankfully PC was never their keystone.
The 'topic' was Interior Decorating, as in loft conversions. Where certain persons of means inhabit spaces they'd never consider working in, let alone have abilities or tendencies to do so. Anyone need an example of innovative marketing...?
Remember, this one is fake, I read this and laughed at near-insult to my trade, but truly saw handwriting on the wall.
High-Tech:
It's a perfect complement to the free but formal, easy yet elegant life-style of the very late seventies. Everyone's wild for the look and no one does it better than Andre Plummet, who's just finished decorating Halston's New York townhouse.
"I did the living room in Springfield vertical turret lathes," he says, "with Cushman boring mills and Havig surface grinders, and set them all off with these perfect little drop forges I found in Jersey City. I think the effect is just right."
This was accompanied by a photo; an overhead assembly conveyor in a plant, suspended components and all.
Anyone have a man-cave? Or is it a workplace? Varies with who is looking, and who (why) bought said articles.

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