Man saves friend from electrocution - GIF

[Toolmaker51]

Must be short circuit from overhead lighting. He's closing window guard on a storefront, and first few seconds everything is fine.
Both are conscious, the victim signals friend he is in trouble, friend first tries pulling him away by hand, but feels the current.

As Mike Rowe observes, "Safety Third". You should regard self as primary responsible party; and when job calls for it, immediate persons are first line observers. He's pointing out no amount of legislation, admonition or quick fixes remedy what you can resolve.