Metric vs. other measurement systems - chart

[Jon]

I guess a mini gallon is a quart? I think in America people might consider "gallon" to be a shape.

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The size and prominence of the font of the new measurement unit on the sign, as opposed to the product name (sweet tea?), is emblematic of another classic American measurement dynamic: different shapes, sizes, and quantities of products are often presented as more important than the product itself.

In fact, this is given as one of the reasons why we measure soda in liters. The plastic 2-liter bottle came into prominence right around the time that America was considering going metric, so PepsiCo decided to denominate it in liters. It was also marketed as shatter-proof, recyclable, and, for standing upright, the bottom of the bottle had fins! Ultimately, it wasn't the liter that interested Americans, but the 2-liter bottle.