Perfect burger drop photography rig - GIF, video, and photos

**Jon** · Feb 8, 2019, 04:38 PM

Totally different rig, this time made for a burger flip instead of a drop. Love that spatula motion!

**PJs** · Feb 9, 2019, 10:05 AM

Wow Jon, quite the setup from the 80/20 grill and flipper setup to the fastest motion robot in the world "Bolt" and another Phantom Flex 4k camera. Note graphics and the name to an Olympic action hero. Wonder if he's getting a piece of the pie. That all took a bit to get that timing and motion synced up. The Bolt specs are off the chart fast and an impressive array of platform options, from rails to track driven and rotary bases. A most impressive bit of Kit! No word on cost, but if you have to ask...

https://www.mrmoco.com/thebolt/wp-co...eaflet_web.pdf Note the power requirements though.

Here is the website. Wow! Also note if you watch any of their videos their editors and Foley guys are alllll about loud...turn your volume down! @¿@
https://www.mrmoco.com/thebolt/

I love this videography and Tech stuff for the effects they make possible to be able to touch, move and motivate folks. It just goes to show why movies and commercials like these cost so much and makes one wonder how the ROI is so valuable to develop the tech. But then again one doesn't wonder at the amount of commercialism if they've watch 8hrs of non-dvr TV without running screaming from the room. Keep in mind the cost of a 1min commercial air time is from ~$100-$4m per spot (avg. $123k) Plus $1500-$150K production cost...now think of how many Big Pharma adds are on the air per hour and do the math.

Out of all the commercials and movies it's one in 30-40 that give me a smile or an emotion worth pondering. Mrs. PJ and my new favorite is the Hump Day Camel, from the expression of the actors to the theme brings a guffa but the camel threw me out of the chair the first time. A brilliant connected mind(s) brought light to a day sorely needed.

Thanks Jon! Perfect when thinking of how all this started in someones garage to become titans of industrial designs.

**Jon** · Feb 9, 2019, 03:22 PM

I really like this type of advertising technique. Complex filming rigs, but no special effects, and I think the food they're using is real.

**PJs** · Feb 10, 2019, 10:21 AM

Originally Posted by Jon

I really like this type of advertising technique. Complex filming rigs, but no special effects, and I think the food they're using is real.

I agree Jon for all those reasons, but think because of the tech they do represent "Special Effects" otherwise they couldn't capture the moments at 2kfps and then edit that much information to form the brief clips we see. These ads do Rock because of the real products.