"When that fridge is lifted higher than the guys head, I'm thinking: "trebuchet"."

LOL! And I mean that as I did laugh out loud! So true, so true Jon.

Interesting Frank, forklift? 1 or 2 others? I rely on my engine hoist and chain hoist exactly because I don't have a forklift or others around. I agree it's all basic laws of physics and that's why I wanted to see the set down of the fridge. You also have to be right about the powered wheels. I know that this kind of advertising is meant to emphasize the cool factor and we're getting used to seemingly impossible stuff like Hoverboards and Segways. So you would hope they had incorporated something like that into this, but it would seem not if you are supposed to have spotters/backup.