Quote Originally Posted by Jon View Post

The trend seems to be to ultimately just rebrand the failed end product as the local "style" of pizza. So, now Colorado doesn't have bad pizza anymore, it just has Colorado-style pizza.
Rebranding is just a stupid attempt, to preserve or delay firing some marketing agents job. Just one of the new trends [anybody knows me, realizes such list is extensive] I find increasingly irksome. Reinventing is another.
A couple jobs back, a well established [6 decades plus] corporation wanted a name change "to better reflect the customer base". "Please enter suggestions in the drop box, by. . ." so and so date, making it a contest.
My reply was a bit less than what they trolled for; I hope. Included some well recognized and historic examples, pointing out their idea was pure folly. Like why does one company buy out another, and stipulate assimilating the CUSTOMER LIST?
(I imagine suppliers, all sitting around waiting for the sale and diluting the value of said list by shedding names for nonsensical we see online, Weebly Structural Concrete Forms, Clunk & Clank Metal Supply,...)

Anyway;
Hello? WTF. We're a freaking job shop! Who'd consider cutting off un-named categories?

Done for now; but gimme a minute.
Of the several company names, my favorite close-out drew attention to Peck-Stow-Wilcox PEXTO; carrying founders names since 1797. Paul Revere probably owned some. Also noting history; many highly regarded brands follow suit; implementing personal or significant names.