My thoughts exactly, He's on the TV spouting how his new cordless vacuum is the future. If my Mrs and I are expecting visitors in 20 mins with a flat hover battery Its not the future is it. That's what i would call a missed opportunity or a major over site of an idiot. He only hires the highest achievers as designers, how loud did you laugh? They did a program where they were invited inside his research centre - every thing was covered up as you would expect it was like a government freedom of information request where the page is blacked out apart from 3 letter words. The designers scrap/idea books all go to Dysons office on a night time and get lacked in a safe cupboard, they get them back at 8 am the next day. Does he not trust his staff.