"Chatoyance"
I strive learning something new everyday. What relate to craftsmanship and engineering [in the English sense] likely the favorites.
Interestingly, Apple, MS and the web in general don't practice what should be their greatest asset. I'd estimate 90% or more terms I explore register squiggly red underlines. So then; how effective can the marketing programs tracking us be really all that effective? Instead, I receive ads; millenial-centered trash, gaming programs, women's underwear, and unlimited pointless pursuits - never counterbore sets, bearings, tool steels, dog food, proper fitting socks . . .

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